Heroica & the Coffee Industry
The coffee industry is critical to the livelihoods of many and to some of the most amazing natural landscapes across the world. It is also one of the most traded agricultural commodities:
Revenue in Coffee segment amounts to US$362,601m in 2020.
Market expected to grow annually by 10.6% (CAGR 2020-2025)
The largest segment is Roast Coffee; US$266,704m in 2020
Most revenue is generated in the USA (US$67,663m in 2020)
Per person revenues of US$48.72 are generated in 2020.
Average per capita consumption stands at 0.9 kg in 2020.
Best farming practice & environment protection; new/innovation & respect for traditional methods, business growth & sustainability.
The Heroica story is a strong and compelling one; our brand can sit alongside the best beans on a taste and quality basis and has the ethical, social, and community commitments to rise above most.
Our dedication to the sector, to the planet and to our people starts from our careful consideration of the impact our activities will have on our plantation site. We establish our coffee tree plantations in deforested areas, especially within the upland areas that are threatened by denudation and soil erosion (and abject poverty).
By planting coffee trees in these areas, Heroica contribute to reducing soil erosion and the risks of landslides, increasing soil fertility and improving the soil structure.
We take our role as guardians or protectors of our amazing highland locations, of our trees and of the nature/environment/wild life that surrounds them very seriously indeed; our land governance and the legacy it can bestow is of the highest priority to Heroica.